Presenting a show at the Sydney Comedy Festival is as much about getting your message out to a developing audience base as it is about the show that you perform. With a view to support you in achieving this, the Festival has compiled the following information to ensure you give your show the best chance it has.
As a Participant of the SCF, your show will be incorporated into our generic Festival Marketing Campaign. However, the key word is ‘generic’, and you have an obligation to develop your own marketing and publicity campaign for your show which expresses an individual identity and stands out from the crowd. The best way for you to achieve results from your own marketing and publicity is to develop a campaign which works along side the generic Festival campaign, thereby taking full advantage of the Festival’s profile as Sydney’s biggest comedy event.
FESTIVAL LOGO & BRAND
As an SCF event, you are obliged to incorporate the Festival Logo on all collateral that you issue in marketing your show. Please ensure that you consider this when designing your art. A JPEG is available for you to download from the from the “Docs & Assets” page.
The Festival will execute a comprehensive generic Festival marketing and publicity campaign aimed at driving people to the website and other detailed marketing collateral. To this extent, you will see generic Festival poster, flyer, print, outdoor, radio, online and digital campaigns. Specifically, your show will receive the following:
Festival Program Guide: Image and 300 character listing in Festival Guide. Over 200,000 copies of the Festival Guide are printed and distributed in a variety of ways including: directly mailed to over 30,000 homes, via street teams throughout the city, and in distribution campaigns to retail, cafés, venues, hotels, etc. The program is released in March.
Festival Website (www.sydneycomedyfest.com.au): Dedicated event page on the Festival website linked to the ticketing website. Your page can include an image, a longer description, reviews, video, links to your own website and social media.
Ticketek Website (www.ticketek.com.au): Dedicated event page on the Ticketek website with online ticket purchasing. Your page can include an image, a longer description, ticket prices and purchasing.
Venue Website: Dedicated event page on the Venue website linked to the ticketing website. Specific inclusions are dependent on each venue’s website capabilities. However, most would include an image, a longer description, and possibly video and links to your own website and social media.
Festival eNewsletters & HTML Emails: Inclusion in one of the Festival branded HTML Emails. The Festival has developed a much coveted database that it will use to promote all Festival shows. Subject to the overall marketing strategy, your show will receive either a listing and/or a feature article in the Festival eNewsletter and/or a dedicated show(s) HTML email.
Festival iPhone App: Dedicated event page on the Festival iPhone App linked to the ticketing website. Your page can include an image, a longer description, and links to your own website and social media. Download the Festival iPhone App here: http://road.ie/sydneycomedy.
Festival Podcast: In 2013, we launched a very successful podcast that aimed to interview EVERY comedian performing at the Festival. We will be doing this again in 2014. To register your interest to be interview, please contact firstname.lastname@example.org.
Festival Social Media: Online Campaigns & Platforms. The Festival maintains active audience interaction and initiatives on Facebook, Instagram and Twitter. Feel free to liaise and coordinate your online campaigns with us to help spread the word.
Start Your Marketing Campaign Now – By listing and linking your Festival show’s webpage on your own website will help kickstart your campaign by making it easier for your followers to purchase tickets. Once your show is on sale, please announce it to your Twitter, Facebook, Email, etc. Your show’s webpage with ticketing link can be found in the shows section at www.sydneycomedyfest.com.au.
Posters & Flyers: Poster and flyer distribution in Festival Managed Venues. You may send up to 30 posters and up to 1500 flyers for use in our Festival Managed Venues. If you are also performing at other Festivals, we recommend saving printing costs by including your Sydney dates, venue and SCF Logo to these posters and flyers. Please arrange for these to be delivered to the following address by no later than 19 April 2014. Also, please email email@example.com to let us know that your posters and flyers are on their way so that we can confirm once we have received them.
Attn: Marketing Coordinator
Sydney Comedy Festival
105 Victoria Road
Marrickville NSW 2204
In addition, Ticketek will happily distribute a small number of flyers and posters to their various agencies. There are 17 Sydney based agencies and 14 regional agencies across NSW that will accept 40 flyers and 2 posters for any individual show. This means a total of 1,240 flyers and 62 posters could be freely distributed around the state. Any flyers or posters received before 4pm Tuesday will be distributed that Friday.
Attn: Ticketek – Roshini Kumar/ Network Services,
Unit 2B, M5 Industry Park,
1 Moorebank Ave,
Moorebank NSW 2170
OTHER MARKETING OPPORTUNITIES
Festival Program Guide Advertising: The Festival Program Guide has a very limited number of ad spaces available in quarter, half and full pages. These are in addition to your listing and are a great tool in ensuring your show stands out from the crowd. Prices are very reasonable:
Full Page: $3,500+gst
Half Page: $1,900+gst
Quarter Page: $1,050+gst
Bookings are due by Monday 10 February 2014 and artwork is due Monday 17 February 2014. All bookings are subject to availability. To make a booking, please contact Hannah: firstname.lastname@example.org or 02 9519 9231.
Poster & Flyer Street Distribution: Our good friends at Mainwaring Group Advertising are offering Festival Participants a 10% discount for poster and flyer distribution (payment for the job must be made upfront). When you book, please mention that your show is in the Sydney Comedy Festival to access the discount. To make a booking, contact Tom: email@example.com or 02 9565 5433.
Drum Media Guide to the Festival: Each year, Sydney’s most prominent free Street Press, Drum Media, produces and excellent Unofficial Sydney Comedy Festival Guide that is distributed in the first week of the Festival. Advertising rates are very reasonable and it is a great way to reach out to an audience that is renowned for attending live entertainment. Please contact: James at Drum Media: firstname.lastname@example.org or 02 9331 7077.
The Festival enlists the comprehensive services of Kabuku PR to manage the generic Festival PR Campaign. Kabuku are not to be seen as your dedicated publicists. However, they are available to liaise with your publicist to maximise media opportunities. Please contact, Lisa Barnes: email@example.com or 0417 366 081.